Author Archives: AKA

AKA Direct is moving to a new facility in April at 2415 North Ross Avenue in Portland, Oregon. Continue reading →

Personalized URLs establish a powerful one-to-one connection that will boost response rates, generate more qualified leads, and bridge the gap between printed and online communications. Continue reading →

Cross Media Marketing There is a lot of excitement about “cross media marketing” these days. But what exactly is cross media marketing, and how can you take advantage of the approach to attract new customers and improve your bottom line? … Continue reading →

Build Business Intelligence and Business Revenue Companies today are taking advantage of the power of personalized communications and techniques to identify and maximize the value of business data to drive direct marketing success. That’s where the concept of “business intelligence” … Continue reading →

There is a quantifiable advantage when you use personalized documents as a direct marketing tool, especially as the level of personalization increases. Continue reading →

Welcome to the AKA Direct blog We know…everyone has a blog. But ours will be different. We promise. How will our blog be different?  One way is our content. In coming weeks stay tuned for a series of entries exploring … Continue reading →